Every active is included at a meaningful, stated concentration — never a proprietary blend hiding a weak dose.
Over 85% of households wash their hair with municipal hard tap water. Hard water carries high concentrations of dissolved minerals — principally calcium and magnesium ions. With every wash, these minerals precipitate, forming an invisible, insoluble chalky film across the hair shaft and scalp stratum corneum.
Most conventional hair-fall treatments completely ignore this mineral layer. When leave-on serums are applied over mineral-encrusted scalps, the active molecules are blocked from properly reaching the follicular infundibulum where biological signaling occurs.
not other addresses this barrier head-on. We formulate with Sodium Gluconate, a clean, skin-compatible chelating agent that binds directly to mineral precipitates. It gently lifts mineral deposits without stripping natural moisture — fulfilling our core formulation purpose: “Removes and prevents mineral buildup on the scalp.”
Transparency by design. We disclose our active ingredients, verified concentrations, and exact INCI compositions.
Targets hair follicles to support new growth from the root. Evaluated to reactivate outer root sheath stem cells (ORSc) and initiate the anagen growth phase, improving hair density over consistent daily application.
CAMELLIA SINENSIS LEAF EXTRACT (AND) GLYCERIN (AND) GLYCINE (AND) LARIX EUROPAEA WOOD EXTRACT (AND) SODIUM METABISULFITE (AND) WATER (AND) ZINC CHLORIDE
Combines vitaminated matrikine with apigenin and oleanolic acid. Supports scalp micro-circulation to nourish weakened follicles, fortifying the hair root sheath to reduce premature shedding during washing and brushing.
BUTYLENE GLYCOL (AND) AQUA (AND) PPG-26-BUTETH-26 (AND) PEG-40 HYDROGENATED CASTOR OIL (AND) APIGENIN (AND) OLEANOLIC ACID (AND) BIOTINOYL TRIPEPTIDE-1
High-purity Vitamin B3 that fortifies the scalp's epidermal moisture barrier, regulates excess surface sebum, and stimulates micro-capillary nutrient perfusion directly to the follicle bulb.
NIACINAMIDE
A botanical synergy of Scutellaria baicalensis root extract and soy/wheat sprouts. Stimulates cellular activity in the follicular papilla, supporting visibly thicker-looking, denser hair over an extended cycle.
PROPANEDIOL (AND) CALCIUM GLUCONATE (AND) WATER (AND) ARGININE (AND) LACTIC ACID (AND) GLYCINE SOJA (SOYBEAN) GERM EXTRACT (AND) TRITICUM VULGARE (WHEAT) GERM EXTRACT (AND) GLUCONOLACTONE (AND) SCUTELLARIA BAICALENSIS ROOT EXTRACT (AND) SODIUM BENZOATE
Organic pea sprout extract shown to stimulate noggin and FGF-7 signaling molecules in dermal papilla cells to initiate the active anagen hair growth cycle.
PISUM SATIVUM (PEA) SPROUT EXTRACT
A biomimetic peptide complex paired with red clover extract rich in Biochanin A. Researched for reducing hair thinning at the source by helping modulate 5α-reductase and anchoring connective tissue surrounding the hair bulb.
BUTYLENE GLYCOL (AND) WATER (AQUA) (AND) DEXTRAN (AND) ACETYL TETRAPEPTIDE-3 (AND) TRIFOLIUM PRATENSE (CLOVER) FLOWER EXTRACT
Physiological zinc complex coupled with L-pyrrolidone carboxylic acid. Normalizes scalp sebum production and prevents microbial congestion without drying roots.
ZINC PCA
Potent cosmetic antioxidant that shields sensitive botanical polyphenols from oxidative degradation, ensuring maximum functional stability and ingredient freshness.
SODIUM METABISULFITE
Specialized signal tripeptide that stimulates extracellular matrix synthesis in the follicle sheath, improving anchoring strength and resisting premature hair fallout.
BIOTINOYL TRIPEPTIDE-1
Avoids artificial synthetic coating, limp weight, and follicle-suffocating buildup.
Cleanses without stripping essential lipids or compromising the delicate scalp barrier.
Preserved with modern, stability-verified cosmetic ingredients backed by safety data.
100% ethical formulation. Never tested on animals at any stage of development.
“We formulate at real concentrations, disclose what's in the bottle, and leave out anything that doesn't serve the scalp. That's the whole philosophy.”
Experience the science in your daily routine.
